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For local businesses

They already liked it. Now they’ll say so.

Smart Review System turns a handful of taps into a Google review in your customer’s own words — written from what they actually told you, and posted by them.

  • Works from a QR code or a link
  • Nothing for your customer to install
  • The customer edits it and posts it

An example of the screen a customer sees: a star rating, a short multiple-choice question, a moment while the review is written, and the finished review with a button to continue to Google.

An example of the screen your customer sees.

The problem

Good businesses have fewer reviews than they deserve

Not because customers are unhappy. Because leaving a review is a small chore, and the people most motivated to do it are the ones you would rather had told you privately.

The ask is awkward

Asking someone to their face to review you is uncomfortable for both of you, so most of the time it quietly does not happen.

The blank box wins

A happy customer opens Google, finds an empty text field, cannot think how to start, and decides they will do it later.

Unhappy people are motivated

Someone who had a bad time never needs reminding. That asymmetry is why a good business can end up with a rating that does not match it.

How it works

Four taps, one review, posted by the person who meant it

The whole thing takes about as long as reading this sentence twice.

  1. They scan

    A QR code on the table, the counter or the receipt opens your page. No app, no account, no download.

  2. They answer

    Your questions — a star rating, a couple of taps, and a sentence only if they feel like writing one.

  3. It gets written up

    Their answers become a short, natural review in their own voice, built from what they said and nothing else.

  4. They post it

    They read it, change anything they want to change, and open Google to publish it themselves.

The honest part

The review is assembled from the answers, and from nothing else

If a customer did not mention the food, the review does not mention the food. No borrowed phrases from other reviews, no filled-in details, no opinions they did not express. Then they get the last word — the text is theirs to change before any of it goes anywhere.

That restraint is the point. A review with a detail the customer never gave is not a better review, it is a false one — and it reads like one to everybody who sees it.

What it never does

  • No posting on a customer’s behalf.
  • No collecting anyone’s Google login.
  • No automated submission, scraping or bots.
  • No details the customer did not give.

The final step opens Google for the customer. Pressing publish is their tap, on their account, every single time.

What you control

It is your page, and it asks your questions

Everything a customer sees is something you set, and you can change any of it without reprinting a thing.

Your questions

Write them yourself. Star ratings, single choice, multiple choice and free text — in the order you want, required or optional.

Your own page

A page at /r/your-business, with a QR code you can print and a link you can put in a message or on a card.

How it sounds

Warm, neutral or casual, short or medium. Set it once and every review comes out sounding like your kind of place.

Where low ratings go

Optional: set a rating below which the customer is offered a private feedback form instead, so you hear about it first.

When it is live

Start and end dates, and a monthly limit on how many reviews can be generated. A page is live exactly when you want it to be.

What it knows about you

A short description of the business, so the writing has something true to work from instead of guessing.

Questions

The things people ask first

Usually some version of “is this allowed?”, which is a fair question and deserves a straight answer.

  • Are these fake reviews?
    No. Every review is built from answers a real customer gave on your page, about a visit they actually made, and it is published by that customer from their own Google account. Nothing is posted automatically, and nothing is added that they did not say.
  • Who actually posts the review?
    The customer, always. The last screen hands them the text and opens Google, and they publish it themselves. We have no access to anyone’s Google account and never ask for one.
  • Does my customer need an app?
    No. Your page opens in whatever browser is already on their phone. There is nothing to install, no account to create and nothing to update.
  • Can I edit or approve a review before it goes up?
    The customer can. You cannot — and that is deliberate. The review is theirs, in their words, published from their account. An owner-approved review would be a different product, and a dishonest one.
  • What happens if someone had a bad experience?
    You can set a star rating below which the customer is offered a private feedback form instead of the link to Google. They get a way to tell you what went wrong, you get the detail while you can still do something about it, and nobody is pushed toward a public review they do not want to write. It is optional, and you choose the threshold.
  • Can I change the questions later?
    Yes, whenever you like. Edit them in the admin panel and the next customer who scans sees the new ones — there is nothing to reprint, because the QR code points at your page, not at a particular set of questions.

See it on your own page before you decide anything

Tell us about the business and we will set up your questions, your page and your QR code.